High Summer. Highly Addictive.
From Copenhagen with love. Welcome to the official Lollys Laundry New Zealand store.
Gift with purchase.
Spend $300 and receive a Primrose Scarf free. Spend $500 and receive a Mia Floral Bag + Primrose Scarf free.
Simply add your gift product to cart, and the discount will apply automatically once your order reaches the qualifying spend.
While stocks last.
Danish design, worn your way.
Across New Zealand wardrobes, Lollys Laundry pieces are the ones on high rotation — the striped shirt worn twice a week, the maxi dress that always feels right, the jacket that goes with everything. Effortless fashion for real life (and it looks seriously good doing it).
Lollys, spotted here.
See where Lollys Laundry is stocked near you.
Explore Stockists
Wardrobe Menu.
Find your next everyday favourite or statement piece and give your wardrobe a playful upgrade.
Worn & loved in New Zealand.
Born in Copenhagen.
Behind the brand.
Lollys Laundry has been part of New Zealand’s fashion scene since 2020, stocked in leading boutiques across the country and now, officially online.
We’re proud to be the official New Zealand distributor for this Danish favourite: effortless, playful, always well-dressed but never overdone.
Founded by designer Kamilla Byriel, Lollys Laundry blends the laid-back feel of your favourite vintage tee with the polish of something you’d wear to drinks. We believe clothes should bring joy. That prints are a neutral. That denim jackets go with everything. And that getting dressed should feel like you, not like everyone else.
As seen on you...
@lollyslaundry
