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About

Born in Copenhagen, now just a click away.

Lollys Laundry was created to bring effortless, everyday style to women who want their wardrobe to keep up. Known for bold prints, feminine silhouettes, and timeless pieces with a twist. Every collection is designed to be worn often and loved for years.

Lollys Laundry has been available in leading New Zealand boutiques since 2020 and is now officially online. As the exclusive New Zealand importer and distributor, we’re proud to bring you a curated Lollys collection without the international wait.

Woman sitting on a textured chair in a room with a colorful abstract painting and floral arrangement.
Behind the brand

Kamilla Byriel

Lollys Laundry is a Copenhagen-born brand designed by Kamilla Byriel — a woman who’s been creating beautiful clothes for over two decades. Her style philosophy? Fashion should be fun, uncomplicated, and feel like you.

Each piece is made to live in. To travel, to layer, to dress up or down. From soft tailoring and signature stripes to floaty dresses and playful prints, everything we create is designed to be worn on repeat and feel good every time.

Two women standing together outdoors, smiling at the camera wearing Lollys Laundry

From Copenhagen to Christchurch.

Behind Lollys Laundry in New Zealand is Juliet Sullivan, a lifelong fashion insider with a deep love for Danish design. Her connection to style runs generations deep. Her mother, Margaret Quinn, founded the iconic Christchurch boutique Quinns, where Juliet first learned the art of buying and the instinct of great retail. Her love for Danish labels began in 1999, and since then she’s been bringing Danish jewellery, fashion, and bags to New Zealand with the same intuition and care that defined her early years on the shop floor.

Decades later, that eye for timeless style and effortless wearability continues, now with Lollys Laundry, officially imported and available online for New Zealand women who appreciate fashion that feels like them.