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About

Effortless pieces. Easy to wear. Hard to forget.

Born in Copenhagen, now just a click away. Lollys Laundry was created to bring effortless, everyday style to women who want their wardrobe to keep up. Known for bold prints, feminine silhouettes, and timeless pieces with a twist — every collection is designed to be worn often and loved for years.

We’ve brought Lollys to New Zealand so you can shop the collection locally, in your currency, without the international wait. Same Danish design, same signature style — just closer to home.

Woman sitting on a textured chair in a room with a colorful abstract painting and floral arrangement.
Behind the brand

Kamilla Byriel

Lollys Laundry is a Copenhagen-born brand designed by Kamilla Byriel — a woman who’s been creating beautiful clothes for over two decades. Her style philosophy? Fashion should be fun, uncomplicated, and feel like you.

Each piece is made to live in. To travel, to layer, to dress up or down. From soft tailoring and signature stripes to floaty dresses and playful prints, everything we create is designed to be worn on repeat and feel good every time.

Lollys is feminine, but not fussy. Timeless, but never dull. It’s the kind of wardrobe that quietly works hard, so you don’t have to.

As seen on you...

@lollyslaundry